LR Paris specializes in branded products and packaging for a range of industries, such as retail, fashion, luxury, beauty and more. As a freelance client, I have directed and executed product photography for marketing purposes.
DURATION
May 2023 - Current
ROLE
Freelance Creative Designer
CREATIVE ACTIVITIES
Creative Direction
Visual Communication
Product Photography
Chanel
VIP Gift Box
This particular partnership between LR Paris and Chanel aimed to develop high-end gift boxes for VIP events. The images visualize the simplicity of the product line while enhancing the texture of the components: wrapping paper, satin ribbon, and insert cavity.
LR Paris uses images such as the one on the left for more technical purposes; clean, precise photography to clearly demonstrate LR Paris’ packaging development capabilities. These are used as reference and for marketing purposes. The image on the right acts an artistic expression to present the product in a more luxurious ambiance. The emphasis on black and white makes reference to the iconic colors of the brand.
Louis XIII
Lunar New Year Gift Box
In celebration of Lunar New Year, LR Paris and the Louis XIII brand collaborated to create a unique gifting experience. With its precise details and visual nuances, the box evokes the warmth of the holidays season through sensuality and luxury of Louis XIII brand.
To best present the meticulous conceptualization and packaging production, the Louis XIII Lunar New Year Gift Box has been photographed in an equally considered manner. The range of perspectives and shots work to illustrate both its technical and branded elements.
Design considerations
The mooncake box combines complex manufacturing processes as:
die cutting
foil stamping
deep embossing
engineering
development of the fully custom metal elements
Charlotte Tilbury
Educational Magic Box
Developed for the release at ULTA Beauty, LR Paris and Charlotte Tilbury collaborated on this educational box, wonderfully displaying the magical products. Made to be placed on vanity counters, the watch-along video demonstrates best practices. This box was developed with a focus on precision and thoughtfulness, ensuring that every detail reflects a commitment to quality. The design process involved careful consideration of the materials used, balancing durability with aesthetic appeal.
