Based in Boston, MA, Freight Farms is a global leader in the agricultural tech industry specialized in hydroponic container farming. With products such as the Greenery™ S and farmhand®, Freight Farms provides the possibility for local food access to anyone, anywhere, anytime.
CREATIVE ACTIVITIES
Visual Design
Information Design
Photography
Social Media
DURATION
July - December 2022
ROLE
Creative Design Intern
Farm for Good
NON PROFIT PITCH DECK
This work introduces Freight Farms and its capabilities for positive change.
In collaboration with the marketing team, this project was a total re-vamp of the company’s existing non-profit pitch deck. The goal was to create simple yet just as powerful.
With updated layouts, photography, illustrations, and copy, the deck is an accurate representation of Freight Farm’s values as well as a cohesive extension of its established branding system.
Flip through some of deck pages below.
Merchandise
This round of merchandise was designed to complement Freight Farms in-person events. These pieces were also sent to Freight Farmers around the world. Universally wearable, Freight Farmers can represent the movement to grow food, anywhere.
Photography
Photography has been incredibly advantageous in showcasing the power of Freight Farms. From event to macro to product photography, I used my camera and editing skills in multiple ways to drive Freight Farms values home.
Above are some examples of Greenery S photoshoot. This series includes close ups and detail shots, in use shots, and farmer portraits.
I also was in charge of photography Freight Farms events both inside the Greenery S and our Boston offices. These photos are used for promotional purposes.
Below are some examples of my product and e-commerce shots. Photo editing was a big player in this project as I worked around the constraints of our tools/materials and made due with what I had available to me. See the transformations from original to finished!
Comics
A playful, self-directed project heavily focused on graphic and information design.
The intention of the designs were to create multiple channels of use: merchandise, social media, and marketing collateral. These comics forced me to simplify dense information into clear concepts, all while creating something playful and engaging to look at.
Social Media
Freight Farms is committed to providing support to their farmers, whether that be technical help or fostering the Freight Farmer community. One of my projects was to create promotional Instagram posts for the Grow Together Youtube series. This included the design of the logo and the visual language of the series.
