Know Money campaigns for financial literacy (or rather, the lack thereof) amongst young adults. Beginning with concept ideation and logo design and ending with collateral and book design, this project engages with brand design as well as maintaining a cohesive visual identity throughout.
DURATION
January - June 2021
COURSE
Graphic Design II
MENTOR
Margarita Barrios Ponce
CREATIVE ACTIVITIES
Brand Identity
Logo Design
Book Layout
Three Deliverables
2-Dimensional application: posters. Vibrant colors draw attention to a by-passer while the punchy messaging, consistent throughout the campaign, addresses the lack of financial literacy among young adults.
Screen Based application: web design. Know Money’s website aims to provide supportive resources regarding one’s personal finances.
Brand book: I started with a concept, which turned into a logo, collateral, and eventually, a book. Know Money’s book design is meant to act as another piece of the visual identity. It goes beyond being a space for information and instead is a living, breathing component of Know Money, actively displaying brand elements and applications of the campaign.
