Happy House keeps your herbs happy. Considering both consumer experience and plant longevity, Happy House seamlessly combines functionality, instructional material, and aesthetics into an interactive packaging design.
DURATION
January - June 2023
COURSE
Paper Mechanics & Package Design
MENTOR
Todd Linkner
CREATIVE ACTIVITIES
Package Design
Print Design
Brand Identity
Design Considerations
HANDLE
The Happy House handle facilitates the transportation of our herbs to their new homes. With an overlapping handle, Happy House packaging provides extra support during transportation. Open and close your Happy House package repeatedly with the seamless fastener.
WINDOW
Happy House knows how important it is to assess the plants before picking one to bring home. With open sides, the Happy House package exposes the majority of the plant for inspection. The cut-out window provides further exposure, helps distinguish between herb types and allows natural aromatics to flow.
PLANT CARE
On the inside of Happy House packaging includes directions for maintaining your plants. Because Happy House wants your plants to thrive in your home, the use of the inside packaging allows us to go into detail about your plant care. The Happy House plant care is easily accessible by unfastening the packaging’s handle.
Packaging Degrees
PRIMARY
Plastic pot: The herbs, along with the soil, are directly contained within a small pot which protects the roots. The pot allows the plants to be displayed upright.
Paper sleeve: The paper sleeve facilitates the transportation of the plant from the display to the consumer’s home. It provides the consumer with product information and instructions, as well as view of the plant’s health.
SECONDARY
Paper sleeve: The paper sleeve makes the product shelf-ready.
Cardboard box: The cardboard box would provide the product with more protection, such as shielding the plant leaves from desctruction contact. It should also provide the product with a proper environment, such as perforations for air circulation. Finally, it should facilitate moving several products at once for shelving purposes.
OUTER
The outer packaging should consider the fragility of the product; stacking of the outer packaging requires that the plants are protected by a secondary packaging that can be stacked. Proper ventilation, appropriate temperatures, and shipping time need to be considered for plant health.
